Born to Die or Bored to Tears?
By: Victoria Millington
Lana Del Rey’s relatively new album, Born to Die, released January 27, 2012, targeted a specific audience. Lana Del Rey is described as an indie pop, alternative hip hop, and trip hop artist. Del Rey’s target audience is generally teenage girls who like her soulful sound.
Songs on this album include The Lucky Ones, National Anthem, Born to die and Hey Lolita.Songs like Lucky Ones show Del Rey’s target audience was clear, with her lyrics “Every now and then, the stars align. Boy meets girl by the great design. Could it be that you and me are the lucky ones…… It feels like, you know, it feels like falling in love for the first time. Feels like, you know, it feels like falling in love.” The target audience is clearly 13-16 year old girls, with her pop sound and her lyrics about love, and the repetitive nature of this song.
Lolita has the same concept: repetition and romance. Simple doesn’t even begin to describe the lyrics for this song, Lana Del Rey’s lack of creativity shined with this song particularly. “Hey Lolita, hey. Hey Lolita, hey. I know what the boys want, I’m not going to play. Hey Lolita, hey. Hey Lolita, hey. Whistle all you want but I’m not going to say,” was repeated three times through the whole song, word for word. Luckily for her, her vocal range was a bit better than the ‘varying’ lyrics.
Born to Die was one of the better songs on the album. The lyrics showcased her voice, and the lyrics went past the quintessential love story, which she so frequently writes about. The wide span of vocal ranges this 26 year old is capable of. This song put Del Rey on the map. The album was named after this song because of it’s success.
Lana Del Rey’s music is generally targeted to younger girls, who thrive off the idea of the perfect guy and the love story that goes with it. This album lacks lyrical depth. This is very mainstream pop music with the repetition and the beat that gets stuck on replay in your head.