Staff contemplates body image in the media
For decades, the media has projected certain body images as “ideal.” Take the 1930s: a sort of “boyish” figure became vogue, and that was what was acceptable in society. Today, women get all kinds of altercations on their bodies and needless to say, despite changing trends, the societal pressure to look “perfect” has remained the same.
Brands and magazines such as Victoria’s Secret and Sports Illustrated are infamous for heavily airbrushing their models into “perfection,” and we’ve all criticized companies for this. Photoshopping body types and faces in media is one of the core causes of eating disorders in society. These standards are putting pressure on impressionable people to look a certain way.
Actress Zendaya took her influential power on Twitter to speak out against Modeliste magazine, who had heavily altered her body in the final photos she had received.
“Had a new shoot come out today and was shocked when I found my 19 year old hips and torso quite manipulated. These are the things that make women self conscious… Anyone who knows who I am knows I stand for honest and pure self love,” Zendaya tweeted.
Companies like CVS and Aerie have spoke out against retouching their models. CVS claims it will no longer alter or change a person’s shape, size, proportion, skin or eye color or alter lines, wrinkles or other individual characteristics. Aerie, American Eagle’s sister brand, has ditched photoshopped ads, leaving the models’ bodies and faces untouched.
Like Zendaya, people are starting to fill their social media feeds with body positivity and standing against heavily photoshopping people’s bodies.